SEO

SEO, short for Search Engine Optimization, refers to techniques that are designed to drive traffic to your website through search engine results. A good SEO strategy will help your website rank higher in the search results. Ideally, your business page should be on the first page of Google, as most people don't browse more than one search page.

What is the impact of high website positioning on your business?

SEO makes it easy for you to get where your customers are - in search engines. However, it does require some research and work as SEO is constantly changing. When you create your SEO attack plan, be strategic. If you have a modeling page, it may be tempting to fill your pages with as many SEO keywords as possible - words like "modeling", "ships" and "planes" over and over again. But that won't help your business ... it'll hurt your business. Recently, Google started cracking down on keyword spam. Instead of filling your copy of your website with all the keywords you can imagine, one of the best marketing practices for SEO is to write blog posts and copies of your website that contain your keywords naturally. This will help you rank higher on the search engine result pages, as well as make the content easier and more enjoyable to read. When it comes to SEO, it's important to make sure your website is relevant - that you have a lot of traffic and that people stay on your site - to convince Google that your website matters a lot. The more credibility your website has, the higher you will be in search results for specific keywords.

NEWSLETTER

According to research by MarketingSherpa, as many as 91% shoppers like to receive promotional emails from companies they do business with. And McKinsey has found email to be nearly 40 times more effective than Facebook and Twitter combined, helping your business win new customers.

So email newsletters are effective… and very easy to use.

What should you remember when creating and maintaining a newsletter?

First of all, the email newsletter is different from the sales email you get dozens of in your mailbox. Instead, keep your content original and interesting. Your subscribers are much more likely to read tips or the latest photos from your industry than they are buying. And when the time is right to sell, they will be interested in your business and ready to buy services or products.

Another thing to remember when creating your email newsletter: don't neglect the design. Our email newsletter service covers both text and design, as the two are equally important.

Regarding the design of your newsletter, keep it simple and organized so that a copy of it is easy to read. Leave plenty of free space and highlight links. Also, make sure that all images or texts are relevant to your company's message.

Another important tip in an email newsletter is to make people realize that they know what they're getting into ahead of time. You can't promise your would-be subscribers that you won't spam them if you plan on sending them e-mail several times a day.

In this regard, another important question arises: how often should you send out your email newsletter? The general rule is to send out the newsletter about once a week and contact potential customers before signing up. You also need to make unsubscribing simple and intuitive.

What are other benefits of sending a newsletter? The interaction with your customers is a big plus. This is especially true for small businesses when building relationships with consumers.

BLOG

Blogging is one digital marketing method that cannot be completely overlooked. Blog posts help increase traffic to your website, engage your audience to interact, and lead to higher search engine positioning of your website. On average, websites that spend the time creating consistent and original blog posts receive about eight times more traffic than those that don't or neglect it.

According to HubSpot, as many as 52 % respondents in the survey indicated that blogging is their most important marketing strategy. This was followed by newsletters (40%) and social media content (40%). Thus, blogging outperformed both of the above indicators.

Blog posts are also a great way to introduce SEO keywords into your website. You can also share them freely in the sent newsletter and on the company's profile on social media. Regular posting also helps keep the site fresh. If the page is not updated, it drops in Google rankings, so the added content will allow you to maintain your position or reach the top.

What are the best marketing practices for running a blog?

What should I write about? One of the biggest advantages of a blog is that it sets you up as an expert in your field. If you do not know what you could write about, start with the topic in which your company operates.