Great marketing makes the customer feel like a smart guy.
Joe Chernov
Nowadays, no small or medium-sized business can survive without the use of digital marketing. This is evidenced by research, which shows that as many as 81% buyers conduct online research before making a purchase.
If you think that you can not cope or you do not have time to advertise your company on the web, you are not the only one! Many small business owners are overwhelmed and appalled by the scope that encompasses the term "digital marketing." The situation changes, however, when you know where to start and have the right team of people to support you.
Social media
The first way you can increase your credibility and reach on the web is social media marketing. it is a great solution both in terms of results and finances. You don't need large sums, just proper practice in implementing the advertisement.
The different types of marketing practices depending on the respective platform will be broken down below.
Considering that the portal is used by over two billion people every day, it can be a great opportunity for your business, and only if you do it right. As many as the 62% small businesses fail when it comes to Facebook marketing, and half of them are dissatisfied with the investment of time and resources in doing advertising. Marketing in social media differs significantly from traditional marketing. With the help of portals, it is easier to reach a specific target group and allows you to interact with customers around the world.
How does this translate to Facebook?
First of all, you need to fully understand the group to which you want to reach with our message. The main demographic range of portal users is 18-29 years of age. So if your business meets the needs of people at this age, Facebook marketing is the right choice
Other important features of your presence on the portal are creativity, organization and accessibility. Small companies that regularly publish interesting, unconventional posts and provide users with friendly interaction significantly increase their sales results and advertising reach.
If you have not yet thought that Instagram is the right place for advertising, it's time to change your approach. The application is extremely accessible and user-friendly, including new ones. Believe it or not, there are over 800 million active Instagram users worldwide, and half of them visit the site at least three times a day!
How to start your business on Instagram?
You can take advantage of many business solutions offered by the portal, including linking your profile with the company's fanpage on Facebook. Thanks to this, you are able to get the insights of users who follow you and constantly adapt the content you share to the prevailing trends.
Another important aspect is hashtags. It is thanks to them that people are able to find your profile. Both popular hashtags and those related to your target customer should be used.
There is quite a bit of controversy about the frequency of sharing Instagram posts. However, there is one most important rule - you have to be consistent. Hundreds or even thousands of people are watching your profile. They want to watch content regularly, so give it to them.
By following the best marketing practices, Instagram can help your business be significantly successful.
The monthly number of active Twitter users is in the range of 300 million, which makes it an ideal place to set up a company profile. One great thing Twitter can do for your business is to increase your exposure and brand awareness.
Each brand must find its unique message. Take Coca Cola, for example. All their advertisements, websites, and other marketing materials are based on making people happy.
Over the years, the company has had many different slogans and tags. "Open Happiness", "Taste The Feeling", "Coca Cola. Enjoy ”is just the tip of several dozen messages in Coca Cola's slogans. However, they all focus on the same theme of fun, happiness and community. Who wouldn't want to be part of such a picture?
How does this information translate into advertising on Twitter?
You need to find your own message that fits your company's mission and values. Consistently posting on Twitter will help people recognize your brand.
As with Instagram, Twitter hashtags are important and properly selected will help potential customers to find your account. The portal is also a great place to promote blog entries or other content from your website. When you share content on Twitter, you can redirect your audience to your website and turn them into newsletter subscribers or customers.
As a small / medium business owner, you can also use the portal to stay up to date with your industry's trends.
When you think about marketing your business on the web, Pinterest is probably not the first platform that comes to your mind. It is also possible that you did not include it at all in your advertising plans. In this post, I will explain how important and helpful Pinterest can be for your business.
Virtual bulletin board that has been in existence since 2010. Pinterest is an important platform for promoting your brand - especially if you run an online store. 93% portal users use it to help them decide what to buy. In fact, 25% of all referral traffic comes from Pinterest.
So what are the best marketing practices when it comes to Pinterest?
The portal is very visual-oriented, so in order to appear on it, you need to have a large resource of high-quality graphics and attractive photos. This is a great way to promote your blog posts. If you are selling physical products, it's worth sharing photos of that product and your happy customers.
On Pinterest, even a few pins go a long way. Even if you post once or twice a day, you'll quickly see results when people start pinning and saving your pins creating wave effects.
Not all content of entries must be original. You can also share pins and quotes from other accounts.
In summary, Pinterest is a fun and fun social networking site to use, and your company's marketing should improve with your understanding of how its mechanisms work.
LinkedIn is a place where professionals meet. If you associate your business plans with such an audience, you must be there!
A portal known as a social networking site where professionals (over 500 million) spend their time looking for jobs, associates and companies. More than half of these users have a college degree, and nearly half earn over $ 75,000 a year… so it's important for your business to stand out in this field of potentially lucrative customers.
There are two key ways to post content on LinkedIn:
- status updates
- Pulse
Status updates should be a familiar concept if you've had any exposure to social media. Your status is the right place to share your blog posts on your website.
LinkedIn Pulse, on the other hand, is a unique solution. It is an online news channel linked to the portal where industry leaders follow topics of interest to them. Pulse is the optimal solution that allows you to reach a professional audience and build trust in your brand online.
As a business owner, you can write a piece of content on a topic in your industry and share it on Pulse. This way, your company name will reach more people and show them that you know what you are talking about ... leading them to an in-depth check of your business.
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