Michael Dell
Regardless of whether you run a sole proprietorship or hold a managerial position in a large company. If you want to expand your customer portfolio and reach a larger group of potential customers - a website is yours MUST HAVE NO. 1. Below we share five reasons why - so we think - having a website is a must!
In the era of advanced search engines, the website opens up completely new opportunities not only to attract new customers, but also to present its services and offers. And most importantly, now creating a website or e-commerce store is easier than ever:
- It costs little (a professional and small website costs PLN 2,500 today)
- It is similar with the costs of maintaining a website - with a little effort and resources you get an online business card available to anyone, anywhere, anytime. Think how many business cards you would have to print and take the time to reach such a wide range of potential customers?
- If you run an online store - you are not limited by working hours, and the cost of maintaining employees is minimized to one time.
- A website is a free advertising space for you and your company - but not only - by generating the right amount of traffic you can still earn on it ?
1. Your customers expect it
That could be the only reason on the list, and it would still be enough. Statistically, six out of ten consumers expect brands to provide them with digital information about themselves. And more than 50% respondents at the time of contact with a new brand or product is looking for credibility of information about it on the Internet.
2. The website authenticates your brand
Ninety percent of consumers say online reviews influence their purchasing decisions. You can rely on Facebook reviews or opinions on Google+, and yet there is no shortage of portals whose main task is to provide you every day with opinions about products (Opineo), company (GoWork) or even doctors (Good Doctor).
And since your customers are looking for opinions about you, why not provide them directly to them? On your website!
3. Your services are available 24/7
Nobody works in the middle of the night, and certainly not 24/7 - but your work can be done for you by a website or online store. By having a website, you are able to attract customers not only during the hours when you are available stationary, but at any time.
An online store can mean a sharp increase in sales, especially if you include additional customers who are not limited by time or place.
Your online presence also supports marketing campaigns, customer service, building customer relationships, brand recognition and almost every other element of the revenue stream.
And additional activities such as social media marketing or email marketing additionally stimulate the growth of this sale.
4. You build your competitiveness
Nowadays, consumers more often start their shopping adventure with research and recommendations of peers in social networks and forums. Research confirms that 72% consumers use the internet to verify and confirm their shopping needs. Therefore, if customers are looking for services and products on the Internet, such as yours, this website will make it much easier for them.
However, if you do not take care of your image on the Internet, and the competition does it - your chances of acquiring a client are decreasing - and not only the client on the Internet, but even the local, who will later try to learn more about your brand - on the Internet.
5. You will be visible in Google search results
Think about it: According to statistics published by gs.statcounter.com, in 2018 Google was the most popular search engine in Poland, and as many as 98.6% users used it.
This means that consumers are looking for your products right there. If you don't have a website for your business, the chances of appearing on the search results page (SERP) are zero.
But if you have a website, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google results and increasing visibility among potential customers.
Long keywords, meta descriptions and titles are just some of the things you can customize on your site to improve search engine optimization (SEO).
If your company's website is outdated and because of that it is not visible high in the search results, or if you have not created a website for your company so far, we can help you.
With us you can create a professional and effective image on the Internet without stress and at cost. We will help you with domain and server support, and if you need visual identity for your company - you can count on us. You can find out more about our offer by clicking HERE.
See you in the next article, meanwhile,
Only telepathy would be better than the Internet.
Michael Dell
English 
Polski 
Deutsch 
